Ashely HomeStore

Adopted Trail: Squid Line | Sumas Mountain, Chilliwack

To really get somewhere, you need to know where you are going; have vision, values, and a mission. Ashley HomeStore has just those qualities that make them a go-to retailer for furniture in our local communities. Ashley Industries is one of the largest manufacturers of furniture in the world. North America’s largest furniture retailer, Ashley HomeStore, implements these values in all they do from manufacturing quality pieces of furniture, to supporting the local community through charity partnerships. Once such charity partnership is their generous adoption of the Squid Line Trail on Sumas Mountain.

Why does Ashley Furniture support this local trail? It is quite simple, to give back to you, “It is just a way for us to give back to our local trails and community that we love,” says Aaron Miller, General Manager of Abbotsford, Langley, and Coquitlam branches. These types of community partnership are part of Ashley Furniture’s corporate DNA, evidenced in their mission statement: “We are dedicated to improving the lives of our employees and customers”. Quite simply, Ashley HomeStore cares about their customers as community members. You are not just a number, but an invaluable part of the community, “we generally give to charities of all sorts when the opportunity arises. We also give away mattresses to less fortunate kids in our community through our hope to dream program,” says Miller.

With their support of so many local charities, why did Ashley HomeStore choose to sponsor Squid Line with the FVMBA? Firstly, they understand as they put it, “it takes a village to keep everything up on the trails.” Thanks to the generous support of Ashely furniture of this local trail, the community can enjoy a well-kept, beautiful, and quite simply put fun part of our community, “Myself and some of my siblings have been mountain biking on these local trails for decades. It’s time we helped keep them up and support the people that build/maintain these awesome trails. I started helping with some trail maintenance days. I’m also slowly rebuilding one older trail that doesn’t get used much, and it’s a lot of work. Its way harder than I thought it would be, but also, a lot of fun,” says Miller.

With a blue difficulty rating, single track trail type, DH, AM, and XC bike type suitability, moderate physical difficulty rating, dogs allowed policy, this trail is enjoyed by all skill levels. Thanks to Ashley HomeStore for seeing to it that people of all ages and levels of fitness get to enjoy it, “I have been riding local trails since the 90’s and think it’s one of the best activities someone can do for health and wellbeing. The mountain bike community is amazing. I still remember a group of us kids living in the back of Life Cycles working on our bikes after school, using Harv’s shop’s tools, and going on all the Tuesday Night Life Cycles rides. Looking back on that now, it was incredible he let us do that. We completely invaded his shop all the time! Such an amazing community all around,” he says.

Why does Ashley Furniture support this local trail? It is quite simple, to give back to you, “It is just a way for us to give back to our local trails and community that we love.”