Adopted Trail: Sunnyside Up | Vedder Mountain, Chilliwack
With a Vision to become the most respected real estate brand in the Fraser Valley, Diverse Properties is not only on a Mission to achieve their customer’s real estate dreams, but is also committed to enhancing community sustainability, encouraging their employees to participate in their organization’s philanthropy efforts, and supporting cycling in the Fraser Valley, because they believe strongly in their employees, investors, and customers living a healthy life-to-work balance.
“A part of that balance is remaining physically active,” says James Funk, Partner, Diverse Properties. “We support all forms of activity, but cycling has captured a special place in the heart of the Diverse management team. We have participated in several gran fondos and invited our investors and employees to join in as well. We are very proud of our custom-made Diverse cycling kit and I’m sure you’ll see our managing partners wearing it at FVMBA events.”
Not only is Diverse Properties a Platinum Sponsor of the FVMBA, Diverse is also committed each year to work with the Run for Water team as the title sponsor of Ride4Water to create gravel cycling events and raise money for rural communities in Ethiopia. Gravel Grinding is a new type of cycling sport that focuses on the beauty and adventure of long-distance riding, over mixed surfaces, and terrain, without the need for technical mountain biking skills. This year Diverse matched the registration of all riders who participated in any of the three gravel routes created to unlock money for Hawo, Ethiopia. In efforts to raise more funds, Diverse challenged their competitive riders to the #Diverse100km challenge and ride all 3 gravel routes in one day for a total of 100km! “Over the month of May, our local riding community worked together to raise $11,095 and our top performance riders in our #Diverse100 Challenge were awarded for their significant contribution.”
In addition, Diverse is proud to partner with Ruth and Naomi’s Mission Family Centre this year as the title sponsor for their upcoming Ride4RAN event. “As a company, we are rallying our employees together to ride and help raise funds to support families in Chilliwack struggling through poverty, homelessness, and addiction. We are thrilled about the staff’s involvement to participate, no matter their riding experience and join in together as a team to make a difference.”
The FVMBA is grateful that Diverse Properties has also Adopted Sunnyside on Vedder since 2019, and regularly leads trail days where employees help us clean the bridges and rungs (to greatly reduce how slick the bridges are, making a safer experience for bike and foot traffic; and also help stop the wood from rotting, which will extend the lifetime of the structures), and do seasonal maintenance to ensure the trail is in great shape for all to enjoy!
“In the Fraser Valley we are very fortunate to have access to hundreds of km’s of gravel roads and it is an incredible opportunity for Diverse to encourage individuals to ride and come alongside these organizations to support the life-changing impact for local and global communities.”